May 4, 2026
We’ve always believed that what goes into your skincare matters just as much as what it leaves out. That’s exactly why FACE FOUNDRIÉ’s partnership with BIOEFFECT feels like the most natural pairing since, well…barley met biotechnology.
THE SUSTAINABLE SKINCARE BRAND YOU NEED TO KNOW
If you haven’t heard of BIOEFFECT, allow us to introduce you to your new skin obsession. Founded in 2010 by three Icelandic scientists, BIOEFFECT was born out of a genuine love for science and a revolutionary discovery: a way to bioengineer a plant-based replica of EGF (Epidermal Growth Factor) inside barley plants. Yes, barley. And yes, it’s as incredible as it sounds.
What truly sets BIOEFFECT apart in the world of clean skincare is not only what they make, but also how they make it.
Oh, and one more thing: BIOEFFECT is scientifically proven to be gluten-free. Even though EGF is grown in barley, their products test between 5,000 and 50,000 times below the EU and FDA gluten-free threshold. Safe for celiac, gluten-sensitive and gluten-curious skin alike.
ROOTED IN ICELAND, POWERED BY THE EARTH
Imagine a high-tech greenhouse nestled in the middle of a lava field within the Reykjanes UNESCO Global Geopark in southwest Iceland. BIOEFFECT grows its hero ingredient, Barley EGF, in volcanic pumice instead of soil (to minimize contamination), watered with geologically filtered Icelandic groundwater and powered entirely by sustainable geothermal energy.
Here, sustainability is built into the very DNA of the brand.
FACE FOUNDRIÉ is proud to bring sustainable and clean beauty solutions to our clients, and BIOEFFECT aligns with that mission in every single way. When you sit down in one of our facial bars, you deserve to know that what’s going on your skin is as thoughtful as the hands putting it there.
WHAT IS EGF?
EGF (Epidermal Growth Factor) is one of the most important proteins your skin produces. It boosts collagen, elastin and hyaluronic acid to keep skin looking firm, smooth and youthful.
After we hit our twenties, our natural EGF production starts to decline. Skin density decreases by about one percent per year and drops by up to 30 percent during menopause. Fine lines, sagging and dullness all connect back to this shift.
BIOEFFECT’s Barley EGF steps in to help support what your skin naturally starts to lose, making it one of the most exciting anti-aging skincare ingredients on the market today.
THE BIOEFFECT PRODUCT EDIT
Here’s a look at some of the standout products we’re loving:
EGF SERUM
The one that started it all. This award-winning biotech serum (yes, it won the WWD Greatest Skincare of All Time Award) contains just 7 pure ingredients, including Barley EGF. It’s the proof that less really is more.
EGF POWER SERUM
Meet the EGF Serum’s high-performance sibling. Formulated with Barley EGF, Barley KGF (a skin barrier-fortifying signaling protein), Hyaluronic Acid and NAG, this 12-ingredient powerhouse targets wrinkles, hyperpigmentation and dehydration all at once.
EGF POWER CREAM
A next-generation anti-aging face cream featuring Barley EGF, Barley Beta Glucan, Niacinamide and Oridonin, a lesser-known but incredibly effective plant extract that works in synergy to keep skin looking radiant, firm, and renewed.
EGF EYE SERUM
The delicate under-eye area deserves its own dedicated treatment. This featherlight serum with a cooling stainless steel roller ball is formulated with a high concentration of Barley EGF and only 11 clean ingredients.
EGF ESSENCE
This is an amazing skin prep step. Infused with lava-filtered Icelandic water and Barley EGF, this hydrating facial essence primes skin to absorb every serum and moisturizer that follows, maximizing every product in your routine.
IMPRINTING HYDROGEL MASK
A deeply hydrating hydrogel mask enriched with Hyaluronic Acid and Glycerin that’s fully biodegradable and water-soluble. Gentle on your skin and gentle on the planet.
EXPERIENCE BIOEFFECT AT YOUR NEXT SERVICE
The best intro to BIOEFFECT? Feeling it on your skin. Add one of these enhancements to your next service:
SKIN RENEWAL MASK BY BIOEFFECT
EGF = BFF. This deeply soothing hydrogel mask delivers intense moisturization while maximizing the efficacy of every serum applied during your service.
SKIN RENEWAL EYE MASK BY BIOEFFECT
Wake up your under-eyes. Because the delicate under-eye area deserves its own moment. Powered by Hyaluronic Acid and Glycerin, this soothing hydrogel eye mask deeply hydrates, calms puffiness and helps visibly brighten dark circles. Add it to any facial and let your eyes do the glowing.
WHY THIS PARTNERSHIP MAKES PERFECT SENSE
FACE FOUNDRIÉ was founded on the belief that everyone deserves access to expert skincare, without the intimidation, the guesswork or the fuss. BIOEFFECT was founded on the belief that skincare should be pure, proven and planet-friendly. Together? We’re offering everyone who walks through our doors something truly special: results-driven, sustainable skincare grounded in cutting-edge biotechnology.
Whether you’re coming in for a quick refresh or a full facial experience, the BIOEFFECT products we use are doing double duty, delivering real, visible results while honoring a commitment to clean, responsible beauty.
